17. SWOT ANALYSIS IN THE JOB OF A REAL ESTATE APPRAISER
Based on many years of research, the authors present SWOT analysis as a tool for analysing the real estate market. It is usually assumed that such analysis is performed prior to the investment and it is a serious and decisive factor in the process of investment implementation. In the first part of the paper the authors present the environment of the real estate market in the context of the construction of Galeria Piekarska shopping centre in Jarosław, which is a town with a population of 38,000 located in Podkarpackie Province. Having analysed available data, especially the real estate market environment in 2018, it seems unreasonable for such a project to be commenced. It is clear from all available data that the construction of a 28,000 square metre shopping centre is subject to high economic risk. It is highly probable that the assumed payback period will be extended several times. We tried to find a logical explanation for undertaking an investment with such a high level of risk. The implementation of SWOT analysis for 2005 and 2018 made it possible to solve a seemingly difficult puzzle.
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- AuthorDorota Dejniak et al.
- AffiliationThe Bronisław Markiewicz State Higher School of Technology and Economics in Jarosław
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